Why Isn't My Business Making Money?
The hotel bar/restaurant had a problem. No one was coming
to their happy hours.
Why? They were one of dozens of restaurant/bars in the area
hosting happy hours.
No wonder they weren’t making any money; they were getting
lost in the crowd.
The question is, how could they stand out from the crowd?
The enterprising manager noticed that one of their loyal patrons
tied his dog up outside when he came in for a cold one after
work.
Light-bulb moment. Why not offer a special happy hour for
professionals who wanted to bring along their poor pooches
that had been cooped up all day while their owner was away?
They could put out water bowls, hand out dog biscuits and
offer a discount on beer so it was a win for everyone.
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